H&M
H&M chose MTV to partner with them to create their first ever Australian campaign to amplify their #ladylike range.
Using our #MTVITGIRLS brand we created two four minute episodes produced in-house for H&M. We found influential woman who are killing it in their creative fields, breaking down typical ‘girly’ stereotypes and bringing new meaning to what it is to be #ladylike.
The content covered all of MTVs platforms; on-air, online and social and supporting native editorial.
CASE STUDY
H&M IT GIRLS / EPISODE 1
Ainsley Hutchence Sticks and Stones agency meets with female DJs Olivia and Ebony of creative collective Izmz and talks what being #ladylike means to them, including celebrating diversity and encouraging women around the world to be who they truly are.
H&M IT GIRLS / EPISODE 2
Ainsley Hutchence of Sticks and Stones agency meets controversial tattoo artist Lauren Winzer (Lauren Winzer Page) and illustrator Nanami Cowdroy of Nanami Cowdroy who are part of all-female artist collective CURVY to talk about the importance of challenging gender stereotypes, supporting other female creatives and redefining what it means to be ‘ladylike.’
MTV FIT
MTV and Adidas partnered to produce MTV Fit Sessions, a mini-series featuring 8 inspirational Australian athletes and influencers.
The 12-part digital series produced in-house delves into their unique stories of success, challenges and inspirations and fitness workouts. The content covered all of MTVs platforms; on-air, online and social and supporting native editorial.
Winner of the ‘Most Outstanding Advertising Campaign’ Astra Awards 2017
CASE STUDY
KAYLA ITSINES
Kayla Itsines is one of the 30 most influential people on the internet with 8 million following on Facebook and 5 and a half on Instagram.
In this episode we find out about her incredible story of success and the inspiration behind her brand.
MORGAN MITCHELL
MTV and Adidas caught up with Australian 400m sprinter Morgan Mitchell in Melbourne in the lead up to the Olympic Games in Rio. We hear about her unique story of success and the dedication it takes to be an Olympic runner.
LAURYN EAGLE
Lauryn Eagle is an Australia professional boxer and water skiing champion. In this episode we find out what made her want to become a professional boxer, and what motivates her before a fight.
MTV TRIPPERS
MTV partnered with Destination NSW, to create #MTVTRIPPERS travel show. The idea is based around bringing influencers from around the world to NSW in Australia and pairing them up with a local guide. The campaign was designed to showcase NSW as an exciting, accessible and affordable destination for 16-34 year old travellers. Commissioned Production Company No Roles for Sam. Director Dan Mansour.
Winner of the ‘Most Outstanding Advertising Campaign’Astra Awards 2016
CASE STUDY
TASH / TYSON
Join Tyson Mayr (@tysontravel) and Tash Oakley (@tashoakley) as they make their way along the stunning NSW South Coast. Tyson tests Tash’s nerves as they go with skydiving in Wollongong as well as wake boarding and stand up paddle boarding on Lake Conjola then steps it up with plus dirt kart racing, rock climbing, abseiling and an afternoon in the sun on the stunning white shores of Hyams Beach in Jervis Bay. Also, Tyson finally cracks Tash’s nerve with an oyster tasting.
TYSON / PIETRO
In the hunkiest episodes of Trippers yet, featured guide Tyson Mayr (@tysontravel) and the Hottest Maths Teacher Alive Pietro Boselli (@pietroboselli) from Italy. Tyson and Pietro explored the NSW Blue Mountains including abseiling, hiking and cannoning. They learnt about Indigenous history with a tour from guides Mary who filled them in on the female Tribe Leader Barangaroo. They experienced the Australia Open of Surfing festival, went snorkelling at Manly, sailed on the harbour and found out what Sydney's Mardi Gras is like from inside the parade.
Corona
MTV & Corona collaborated to create a three part content series - Joining the Rubens. Our MTV VJ/Comedian Sam Tounton went on tour with 5-piece alternative rock band The Rubens on their - Corona SunSets Tour. His goal to live the life of a Ruben for a 5 days.
The content was pushed out across on-air, online social and editorial. Produced in-house with freelance Director Ken Karpel.
"Partnering with the Rubens & MTV was a no-brainer for us as the Sunsets Tour delivered an amazing experience for our drinkers across the country” - Brand Manager Corona
TRAILER
PROJECT 4 / EPISODE 1
Sam Taunton meets the The Rubens towards the end of their SunSets music tour who have been playing 22 free live shows across Australia.
He tries to win them over with his personality and activities in Noosa on the first leg of their Corona Sunsets Tour.
EPISODE 2
Sam Taunton tries a different tact this time to win over The Rubens by selling merchandise for the band in Byron and Brunswick Heads.
EPISODE 3
The Rubens arrive on the Gold Coast and Sam Taunton wants to create a keepsake from their time on the road together. Will the band accept him as the six member to the band?
